CALEY
ATHLETA PITCH
HOOT DETAILS
- Location: Mexico City. All travel covered – economy flights, accommodation, per-diem, transpo, etc.
- Fitting: 12/1 – 3hrs
- Shoot Date: 12/2-12/3 – 1 shoot day per person, 10hrs
- Session: $1,000 + 20%
- Guaranteed Usage: $9,000 + 20%
- Territory: Worldwide
- Brand: Athleta, including, without limitation, all Athleta branded stores (specialty and factory/outlet, as applicable), websites, and authorized franchisees and licensees.
- Term: One (1) year from the date of Gap Inc.’s first public use of the Materials in each of the Northern and Southern Hemisphere, which is estimated to be on or around 2/9/27 in the Northern Hemisphere and approximately 6 months after that date in the Southern Hemisphere due to opposite seasons. The Term(s) are specific to each hemisphere, and usage initiates from the date of first usage in any medium in each hemisphere. Initial Public Appearance/First Use: 2/9/27 (estimated date)
- Channels: Print/OOH, Video, Direct Mail, Store Use, Mall/Out of Store Use, Email/Internet/Viral Marketing /New media, Public Relations, PR Engagement, Social Media Engagement
- Mention and credit in Gap Inc’s PR release, Digital and Direct mail.
- Participate in one (1) email interview.
- All questions subject to Model’s prior written approval conducted by Athleta’s Editorial Department.
- Name, Biographical Information and Attributions to be printed next to model’s image.
- 1 (IG) story and 1 (IG) feed Post on Talent’s personal account.
- Both Grid and Post must tag @athleta.com
- Gap Inc. shall provide materials for inclusion within Posts
- Model will not make any Posts before Gap Inc. publicly launches its campaign.
- Gap Inc. may, in its sole discretion, post about various models in its campaign separately; Model will not make any Posts before Model’s campaign assets are publicly launched by Gap Inc.
- All Posts must be approved by Gap Inc. prior to posting.
- Both grid post and story must tag @athleta and any relevant hashtags for the campaign.
Profiles
