
EMMA
great personality, able to show personality on camera (quirky, fun)
– diversity is key, all types
– reads 18-24
– fresh-faced with naturally unique features (freckles, big brows, tooth gap, etc.)
And usage below:
Term – 1 year
In-store SDM (Shoppers Drug Mart) , Loblaws and GCSP (Great Canadian Superstore)
Online (Web, Email and Social)
Flyer
National
Paid Media
PR
NOTES:
DARIUS – “blemished” and loves stickers!!! has piercings
MATHEW – as well!